Resources

Recent articles by Greg Jarboe, President and co-founder of SEO-PR

Since 2003, Greg Jarboe, the President and co-founder of SEO-PR, has written more than 1,600 articles and blog posts for a variety of online publications. This includes: SEO-PR, Search Engine Journal, The Measurement Advisor, the VidIQ Blog, Tubular Insights (fka ReelSEO), The SEM Post, Inked (fka Momentology), ClickZ, and Search Engine Watch. Here are the top articles that he has written in the past year:

• “Where Are The Advertisers Leaving Twitter Going For The Super Bowl?,” Search Engine Journal, Jan. 27, 2023.
• “The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022,” Search Engine Journal, Jan. 17, 2023.
• “Key Insights From TikTok In The What’s Next 2023 Trend Report,” Search Engine Journal, Jan. 13, 2023.
• “How Should Global Brands Engage Gen Z During The FIFA World Cup?,” Search Engine Journal, Oct. 24, 2022.
• “Software Industry Traffic Trends Show Zoom Down, Others Up [New Data],” Search Engine Journal, Sept. 30, 2022.
• “7 Steps To Building A Kickass Digital PR Campaign,” Search Engine Journal, Aug. 11, 2022.
• “How To Find Talented Writers To Fuel Top Quality Content Creation,” Search Engine Journal, July 19, 2022.
• “How TikTok’s Search Algorithms Power Content Discovery,” Search Engine Journal, July 5, 2022.
• “A Guide To Social Media Algorithms & How They Work,” Search Engine Journal, June 21, 2022.
• “Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys,” Search Engine Journal, June 15, 2022.
• “Google Analytics 4 Should Trigger Reorganizations & Agency Reviews,” Search Engine Journal, May 25, 2022.
• “How To Optimize YouTube Videos To Help Ukraine,” Search Engine Journal, May 19, 2022
• “How to Attribute Economic Results to Press Releases,” The Measurement Advisor, May 18, 2022.
• “TikTok Launches Branded Mission, A New Way To Crowdsource Creative,” Search Engine Journal, May 18, 2022.
• “Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts,” Search Engine Journal, May 9, 2022.
• “Top Creator Economy & Video Ads Insights From IAB NewFronts,” Search Engine Journal, May 5, 2022.
• “What’s The Alternative To Spending $7 Million On A Super Bowl Ad?,” Search Engine Journal, March 25, 2022.
• “YouTube & Video Spam: A Guide For Content Creators & Marketers,” Search Engine Journal, Feb. 25, 2022.
• “Advertising Around The Super Bowl: Q&A With A Marketing Strategist,” Search Engine Journal, Feb. 9, 2022.

Recent presentations by Greg Jarboe

Since 2003, Greg Jarboe has spoken at more than 80 industry conferences. He’s also been a keynote speaker at the ÜberTube Brand Summit in New York City; the Be-Wizard conference in Rimini, Italy; and the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award. Here are several presentations that he’s given in the past 12 months:

• “Google Analytics Becomes GA4: Prepare Now for the Big Change,” PR News, Dec. 14, 2022.
• “17 Ways to Track Content Marketing Performance,” Content Marketing Conference, Nov. 11, 2022.
• “How GA4 is reshaping the future of communications measurement,” The 2022 Summit on the Future of Communications Measurement, Oct. 7, 2022.
• “Using SEO as a PR metric,” Measurement Base Camp Spring, May 3, 2022.
• “Video SEO: 10 Steps to Optimizing YouTube Videos for Search and Discovery,” SE Ranking workshop, April 14, 2022.
• “Using Web Analytics and Goal Conversions to show your contribution to the bottom line,” Measurement Base Camp Spring, April 12, 2022.
• “Video is transforming the future of content marketing,” Content Intelligence Conference, Feb. 9, 2022.

Recent interviews with Greg Jarboe

Greg Jarboe is considered a YouTube guru and is frequently interviewed by journalists, bloggers, and podcasters. Here are some examples from the past year:

• “Reporting from the 1 Billion Follower Summit, Dubai,” Endless Coffee Cup podcast, Jan. 10, 2023/
• “Expert Social Media Marketing Predictions For 2023,” Search Engine Journal, Jan. 2, 2023
• “Top News-SEO Trends and Predictions in 2023,” NewzDash, Dec. 30, 2022.
• “PR Measurement Twitter Influencer Index 2022,” Commetric, Nov. 15, 2022.
• “Incorporating Keywords in Your News Release,” Business Wire Blog, Sept. 26, 2022.
• “Defining Social Media Marketing, Part 3!,” Endless Coffee Cup podcast, July 12, 2022.
• “Defining Social Media Marketing, Part 2!,” Endless Coffee Cup podcast, June 29, 2022.
• “¿Se aprovechan los influencers para obtener cosas gratis de empresas? Este chef encendió la polémica,” Univision, June 22, 2022.
• “Defining Social Media Marketing,” Endless Coffee Cup podcast, June 14, 2022.
• “YouTube Adds New Way To Make Money With Gifted Memberships,” Search Engine Journal, May 16, 2022.