Resources

Recent articles by Greg Jarboe, President and co-founder of SEO-PR

Since 2003, Greg Jarboe, the President and co-founder of SEO-PR, has written more than 1,600 articles and blog posts for a variety of online publications. This includes: Search Engine Land, SEO-PR, Search Engine Journal, The Measurement Advisor, the VidIQ Blog, Tubular Insights (fka ReelSEO), The SEM Post, Inked (fka Momentology), ClickZ, and Search Engine Watch. Here are the top articles that he has written in the past year:

• “How to use GA4 to optimize your digital marketing strategy,” Search Engine Land, May 30, 2023.
• “A Beginner’s Guide To YouTube Marketing,” Search Engine Journal, May 26, 2023.
• “YouTube NewFront 2023 Showcased Shorts To Reach Gen Z,” Search Engine Journal, May 11, 2023.
• “Top 10 Digital Marketing Trends For 2023 By ChatGPT,” Search Engine Journal, April 18, 2023.
• “10 Strategic SEO Insights & Tactical Advice For 2023 And Beyond,” Search Engine Journal, April 1, 2023.
• “You Must Unlearn What You Have Learned About B2C Content Marketing,” Search Engine Journal, March 2, 2023.
• “TikTok Introduces More Ways To Boost Organic Content With Promote,” Search Engine Journal, Feb. 11, 2023.
• “Where Are The Advertisers Leaving Twitter Going For The Super Bowl?,” Search Engine Journal, Jan. 27, 2023.
• “The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022,” Search Engine Journal, Jan. 17, 2023.
• “Key Insights From TikTok In The What’s Next 2023 Trend Report,” Search Engine Journal, Jan. 13, 2023.
• “How Should Global Brands Engage Gen Z During The FIFA World Cup?,” Search Engine Journal, Oct. 24, 2022.
• “Software Industry Traffic Trends Show Zoom Down, Others Up [New Data],” Search Engine Journal, Sept. 30, 2022.
• “7 Steps To Building A Kickass Digital PR Campaign,” Search Engine Journal, Aug. 11, 2022.
• “How To Find Talented Writers To Fuel Top Quality Content Creation,” Search Engine Journal, July 19, 2022.
• “How TikTok’s Search Algorithms Power Content Discovery,” Search Engine Journal, July 5, 2022.
• “A Guide To Social Media Algorithms & How They Work,” Search Engine Journal, June 21, 2022.
• “Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys,” Search Engine Journal, June 15, 2022.

Recent presentations by Greg Jarboe

Since 2003, Greg Jarboe has spoken at more than 80 industry conferences. He’s also been a keynote speaker at the ÜberTube Brand Summit in New York City; the Be-Wizard conference in Rimini, Italy; and the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award. Here are several presentations that he’s given in the past 12 months:

• “10 Tools that Drive New Content Ideas,” New Media Academy, May 9, 2023.
• “Using SEO as a PR Metric,” Measurement Base Camp, Feb. 7, 2023.
• “Using GA 4 to show attribution and value,” Measurement Base Camp, Jan. 31https://www.slideshare.net/gregjarboe/using-ga-4-to-show-attribution-and-value-measurement-base-camp-greg-jarboe-jan-31-2023pptx, 2023.
• “Google Analytics Becomes GA4: Prepare Now for the Big Change,” PR News, Dec. 14, 2022.
• “17 Ways to Track Content Marketing Performance,” Content Marketing Conference, Nov. 11, 2022.
• “How GA4 is reshaping the future of communications measurement,” The 2022 Summit on the Future of Communications Measurement, Oct. 7, 2022.

Recent interviews with Greg Jarboe

Greg Jarboe is considered a YouTube guru and is frequently interviewed by journalists, bloggers, and podcasters. Here are some examples from the past year:

• “Daughter helps family restaurant in Santa Rosa with viral TikTok video,” ABC7 News, San Francisco, Feb. 9, 2023.
• “MsInterPReted: GA4 is Coming, Are You Ready?,” The Fletcher Blog, Feb. 3, 2023.
• “Reporting from the 1 Billion Follower Summit, Dubai,” Endless Coffee Cup podcast, Jan. 10, 2023/
• “Expert Social Media Marketing Predictions For 2023,” Search Engine Journal, Jan. 2, 2023
• “Top News-SEO Trends and Predictions in 2023,” NewzDash, Dec. 30, 2022.
• “PR Measurement Twitter Influencer Index 2022,” Commetric, Nov. 15, 2022.
• “Incorporating Keywords in Your News Release,” Business Wire Blog, Sept. 26, 2022.
• “Defining Social Media Marketing, Part 3!,” Endless Coffee Cup podcast, July 12, 2022.
• “Defining Social Media Marketing, Part 2!,” Endless Coffee Cup podcast, June 29, 2022.
• “¿Se aprovechan los influencers para obtener cosas gratis de empresas? Este chef encendió la polémica,” Univision, June 22, 2022.
• “Defining Social Media Marketing,” Endless Coffee Cup podcast, June 14, 2022.