Resources - SEO-PR

Recent articles by Greg Jarboe, President and co-founder of SEO-PR

Since 2003, Greg Jarboe, the President and co-founder of SEO-PR, has written more than 1,600 articles and blog posts for a variety of online publications. This includes: SEO-PR, Search Engine Journal, the AssetWorks Blog, The Measurement Advisor, the VidIQ Blog, Tubular Insights (fka ReelSEO), The SEM Post, Inked (fka Momentology), ClickZ, and Search Engine Watch. Here are the top articles that he has written in the past 18 months:

“Software Industry Traffic Trends Show Zoom Down, Others Up [New Data],” Search Engine Journal, Sept. 30, 2022.
“Three Key Reasons Why You Should Read SoftChalk’s eLearning Blog,” SoftChalk’s eLearning Blog, Sept. 21, 2022.
“7 Steps To Building A Kickass Digital PR Campaign,” Search Engine Journal, Aug. 11, 2022.
“How To Find Talented Writers To Fuel Top Quality Content Creation,” Search Engine Journal, July 19, 2022.
“How TikTok’s Search Algorithms Power Content Discovery,” Search Engine Journal, July 5, 2022.
“A Guide To Social Media Algorithms & How They Work,” Search Engine Journal, June 21, 2022.
“Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys,” Search Engine Journal, June 15, 2022.
“Google Analytics 4 Should Trigger Reorganizations & Agency Reviews,” Search Engine Journal, May 25, 2022.
“How To Optimize YouTube Videos To Help Ukraine,” Search Engine Journal, May 19, 2022
“How to Attribute Economic Results to Press Releases,” The Measurement Advisor, May 18, 2022.
“TikTok Launches Branded Mission, A New Way To Crowdsource Creative,” Search Engine Journal, May 18, 2022.
“Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts,” Search Engine Journal, May 9, 2022.
“Top Creator Economy & Video Ads Insights From IAB NewFronts,” Search Engine Journal, May 5, 2022.
“What’s The Alternative To Spending $7 Million On A Super Bowl Ad?,” Search Engine Journal, March 25, 2022.
“YouTube & Video Spam: A Guide For Content Creators & Marketers,” Search Engine Journal, Feb. 25, 2022.
“Advertising Around The Super Bowl: Q&A With A Marketing Strategist,” Search Engine Journal, Feb. 9, 2022
“What Is A Content Marketing Matrix & Do We Need One?,” Search Engine Journal, Jan. 12, 2022.
“Nostalgia Marketing & What We Can Learn From John Lewis Ads,” Search Engine Journal, Dec. 8, 2021.
“Google News Optimization: How to Boost Your Site’s Visibility & Traffic,” Search Engine Journal, Dec. 7, 2021.
“A Complete Guide To Product-Led Content Strategy (With Examples),” Search Engine Journal, Nov. 10, 2021.
“10 News SEO Tips from The New York Times’ Christine Liang,” Search Engine Journal, Oct. 26, 2021.
“YouTube Announces Live Shopping and CTV Product Updates,” Search Engine Journal, Oct. 19, 2021.
“Video SEO: 10 Steps to Optimizing Videos for Search and Discovery,” Search Engine Journal, Oct. 13, 2021.
“YouTube Shorts: An Introductory Guide,” Search Engine Journal, Sept. 30, 2021.
“How to Calculate the ROI of Influencer Marketing Campaigns,” Search Engine Journal, Sept. 8, 2021.
“Which Content Creators Are Using YouTube Shorts (And Why)?,” Search Engine Journal, Aug. 11, 2021.
“30 Social Media Metrics That Matter Throughout the Customer Journey,” Search Engine Journal, Aug. 4, 2021.
“Top 40 Viral Videos of All Time,” Search Engine Journal, July 16, 2021.
“How to Get More Views on YouTube: Experts Share Tips,” Search Engine Journal, June 9, 2021.
“10 Best YouTube Keyword Tool Alternatives,” Search Engine Journal, May 12, 2021.
“Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are!,” Search Engine Journal, April 14, 2021.
“Customer Personas Can Transform SEO, PPC and Content Marketing,” Search Engine Journal, March 12, 2021.
“How Instagram’s Algorithm Works & IG Content Best Practices,” Search Engine Journal, Feb. 17, 2021.
“Top Super Bowl LV Ads: Brand Impact & Marketing Takeaways,” Search Engine Journal, Feb. 10, 2021.
“YouTube CEO Reveals 2021 Priorities for Creators,” Search Engine Journal, Jan. 27, 2021.
“Are Super Bowl Ads Worth the Money or is YouTube an Alternative?,” Search Engine Journal, Jan. 20, 2021.
“No-Click Searches Require a New Way to Measure SEO Results,” Search Engine Journal, Jan. 14, 2021.
“The Future of SEO Lies in the ‘Messy Middle’ of the Purchase Journey,” Search Engine Journal, Dec. 16, 2020.
“Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger,” Search Engine Journal, Dec. 10, 2020.

Recent presentations by Greg Jarboe

Since 2003, Greg Jarboe has spoken at more than 80 industry conferences. He’s also been a keynote speaker at the ÜberTube Brand Summit in New York City; the Be-Wizard conference in Rimini, Italy; and the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award. Here are several presentations that he’s given in the past 18 months:

“Using SEO as a PR metric,” Measurement Base Camp Spring, May 3, 2022.
“Video SEO: 10 Steps to Optimizing YouTube Videos for Search and Discovery,” SE Ranking workshop, April 14, 2022.
“Using Web Analytics and Goal Conversions to show your contribution to the bottom line,” Measurement Base Camp Spring, April 12, 2022.
“Video is transforming the future of content marketing,” Content Intelligence Conference, Feb. 9, 2022.

“Understanding & Applying SEO: Crucial for IR Success,” Canadian Investor Relations Institute (CIRI), Oct. 13, 2021.
“How to Measure Attribution for Content Assets, On-Page and Off-Page,” Content Marketing Conference, April 27-29, 2021.
“How to become a YouTube expert in less than 15 years,” Ask Avi Arya University and Internet Moguls, March 25, 2021.
“Using SEO as a PR Metric,” Paine Publishing’s Measurement Base Camp, Feb. 9, 2021.
“Using web analytics and goal conversions to show your contribution to the bottom line,” Paine Publishing’s Measurement Base Camp, Feb. 2, 2021.

“The future of SEO in the UAE lies in the ‘messy middle’ of the purchase journey,” New Media Academy, Dec. 16, 2020.

“Digital PR: What every PR pro should know about SEO,” PR Asia 2020, Dec. 11, 2020.

Recent interviews with Greg Jarboe

Greg Jarboe is considered a YouTube guru and is frequently interviewed by journalists, bloggers, and podcasters. Here are some examples from the past two years: