Resources - SEO-PR

Recent articles by Greg Jarboe, President and co-founder of SEO-PR

Since 2003, Greg Jarboe, the President and co-founder of SEO-PR, has written more than 1,600 articles and blog posts for a variety of online publications. This includes: SEO-PR, Search Engine Journal, the AssetWorks Blog, The Measurement Advisor, the VidIQ Blog, Tubular Insights (fka ReelSEO), The SEM Post, Inked (fka Momentology), ClickZ, and Search Engine Watch. Here are the top articles that he has written for Search Engine Journal in the past year:

“How To Optimize YouTube Videos To Help Ukraine,” May 19, 2022
“TikTok Launches Branded Mission, A New Way To Crowdsource Creative,” May 18, 2022.
“Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts,” May 9, 2022.
“Top Creator Economy & Video Ads Insights From IAB NewFronts,” May 5, 2022.
“What’s The Alternative To Spending $7 Million On A Super Bowl Ad?,” March 25, 2022.
“YouTube & Video Spam: A Guide For Content Creators & Marketers,” Feb. 25, 2022.
“Advertising Around The Super Bowl: Q&A With A Marketing Strategist,” Feb. 9, 2022
“What Is A Content Marketing Matrix & Do We Need One?,” Jan. 12, 2022.
“Nostalgia Marketing & What We Can Learn From John Lewis Ads,” Dec. 8, 2021.
“Google News Optimization: How to Boost Your Site’s Visibility & Traffic,” Dec. 7, 2021.
“A Complete Guide To Product-Led Content Strategy (With Examples),” Nov. 10, 2021.
“10 News SEO Tips from The New York Times’ Christine Liang,” Oct. 26, 2021.
“YouTube Announces Live Shopping and CTV Product Updates,” Oct. 19, 2021.
“Video SEO: 10 Steps to Optimizing Videos for Search and Discovery,” Oct. 13, 2021.
“YouTube Shorts: An Introductory Guide,” Sept. 30, 2021.
“How to Calculate the ROI of Influencer Marketing Campaigns,” Sept. 8, 2021.
“Which Content Creators Are Using YouTube Shorts (And Why)?,” Aug. 11, 2021.
“30 Social Media Metrics That Matter Throughout the Customer Journey,” Aug. 4, 2021.
“Top 40 Viral Videos of All Time,” July 16, 2021.
“17 Expert Tips to Get More Views on YouTube,” June 9, 2021.

Recent presentations by Greg Jarboe

Since 2003, Greg Jarboe has spoken at more than 80 industry conferences. He’s also been a keynote speaker at the ÜberTube Brand Summit in New York City; the Be-Wizard conference in Rimini, Italy; and the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award. Here are several presentations that he’s given in the past two years:

“Using SEO as a PR metric,” Measurement Base Camp Spring, May 3, 2022.
“Video SEO: 10 Steps to Optimizing YouTube Videos for Search and Discovery,” SE Ranking workshop, April 14, 2022.
“Using Web Analytics and Goal Conversions to show your contribution to the bottom line,” Measurement Base Camp Spring, April 12, 2022.
“Video is transforming the future of content marketing,” Content Intelligence Conference, Feb. 9, 2022.

“Understanding & Applying SEO: Crucial for IR Success,” Canadian Investor Relations Institute (CIRI), Oct. 13, 2021.
“How to Measure Attribution for Content Assets, On-Page and Off-Page,” Content Marketing Conference, April 27-29, 2021.
“How to become a YouTube expert in less than 15 years,” Ask Avi Arya University and Internet Moguls, March 25, 2021.
“Using SEO as a PR Metric,” Paine Publishing’s Measurement Base Camp, February 9, 2021.
“Using web analytics and goal conversions to show your contribution to the bottom line,” Paine Publishing’s Measurement Base Camp, February 2, 2021.

“The future of SEO in the UAE lies in the ‘messy middle’ of the purchase journey,” New Media Academy, December 16, 2020.

“Digital PR: What every PR pro should know about SEO,” PR Asia 2020, December 11, 2020

“SEO for Marketers: Strategies, tactics and trends to boost rankings,” Digital Marketing Asia 2020, October 23, 2020.

Recent interviews with Greg Jarboe

Greg Jarboe is considered a YouTube guru and is frequently interviewed by journalists, bloggers, and podcasters. Here are some examples from the past two years: