Resources - SEO-PR

Recent articles by Greg Jarboe, President and co-founder of SEO-PR

Since 2003, Greg Jarboe, the President and co-founder of SEO-PR, has written more than 1,600 articles and blog posts for a variety of online publications. This includes: SEO-PR, Search Engine Journal, the AssetWorks Blog, The Measurement Advisor, the VidIQ Blog, Tubular Insights (fka ReelSEO), The SEM Post, Inked (fka Momentology), ClickZ, and Search Engine Watch. Here are the top articles that he has written for Search Engine Journal and the AssetWorks Blog in the past year:

“A Complete Guide To Product-Led Content Strategy (With Examples),” Search Engine Journal, Nov. 10, 2021.
“10 News SEO Tips from The New York Times’ Christine Liang,” Search Engine Journal, Oct. 26, 2021.
“YouTube Announces Live Shopping and CTV Product Updates,” Search Engine Journal, Oct. 19, 2021.
“Video SEO: 10 Steps to Optimizing Videos for Search and Discovery,” Search Engine Journal, Oct. 13, 2021.
“YouTube Shorts: An Introductory Guide,” Search Engine Journal, Sept. 30, 2021.
“The Big Switch from CMMS or CAFM products to IWMS solutions,” AssetWorks Blog, Sept. 28, 2021
“What is enterprise asset management software in 2021 and beyond?,” AssetWorks Blog, Sept. 8, 2021.
“How to Calculate the ROI of Influencer Marketing Campaigns,” Search Engine Journal, Sept. 8, 2021
“Which real estate management software is best for your campus?,” AssetWorks Blog, Sept. 1, 2021.
“The future of the computerized maintenance management system (CMMS),” AssetWorks Blog, Aug. 26, 2021.
“When do you plan to replace your university’s old CAFM software?,” AssetWorks Blog, Aug. 19, 2021.
“What is the best utility management software for the new normal?,” AssetWorks Blog, Aug. 11, 2001.
“Which Content Creators Are Using YouTube Shorts (And Why)?,” Search Engine Journal, Aug. 11, 2021.
“10 ways the best facility management software builds a smart campus,” AssetWorks Blog, Aug. 4, 2021.
“30 Social Media Metrics That Matter Throughout the Customer Journey,” Search Engine Journal, Aug. 4, 2021.
“Typical facilities software vs #1 facilities management software,” AssetWorks Blog, July 28, 2021.
“What is the best capital planning software in 2021 and beyond?,” AssetWorks Blog, July 22, 2021.
“Top 40 Viral Videos of All Time,” Search Engine Journal, July 16, 2021.
“What is facilities asset management software in 2021? (Part 2),” AssetWorks Blog, July 14, 2021
“What is facility asset management software in 2021 and beyond?,” AssetWorks Blog, July 6, 2021.
“Why you should contact Brian Carlson about facility management software,” AssetWorks Blog, June 25, 2021.
“Why you should call Tony Stack about IWMS software in Australia & New Zealand,” AssetWorks Blog, June 16, 2021.
“What is ReADY Space software and AiM Space Management Software?,” AssetWorks Blog, June 9, 2021.
“17 Expert Tips to Get More Views on YouTube,” Search Engine Journal, June 9, 2021.
“You need to call Ken Jordan about a facilities management system,” AssetWorks Blog, June 2, 2021.
“What you need to know about the difference between IWMS and CAFM,” AssetWorks Blog, May 26, 2021.
“Why you should ring up Paul Sharp about facilities management systems,” AssetWorks Blog, May 19, 2021.
“5 reasons why you should contact Marshall McSpadden for IWMS solutions,” AssetWorks Blog, May 17, 2021.
“10 Best YouTube Keyword Tool Alternatives,” Search Engine Journal, May 12, 2021.
“You need to know what Mark Twain discovered about IWMS systems,” AssetWorks Blog, May 5, 2021.
“What is space management software in a world turned upside down?,” AssetWorks Blog, May 5, 2021.
“What is the role of facility management in 2021 and beyond?,” AssetWorks Blog, April 28, 2021.
“Are facility management systems like Carleton University’s tunnels?,” AssetWorks Blog, April 16, 2021.
“Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are!,” Search Engine Journal, April 14, 2021

“What is facility management software in the post-pandemic era?,” AssetWorks Blog, April 8, 2021.
“What is AiM Software and Do You Mean the AssetWorks IWMS?,” AssetWorks Blog, April 2, 2021.
“What is the Best IWMS Software for Higher Education?,” AssetWorks Blog, March 25, 2021.
“Customer Personas Can Transform SEO, PPC and Content Marketing,” Search Engine Journal, March 12, 2021.

“How Instagram’s Algorithm Works & IG Content Best Practices,” Search Engine Journal, February 17, 2021.

“Top Super Bowl LV Ads: Brand Impact & Marketing Takeaways,” Search Engine Journal, February 10, 2021.

“Are Super Bowl Ads Worth the Money or is YouTube an Alternative?,” Search Engine Journal, January 20, 2021.

“No-Click Searches Require a New Way to Measure SEO Results,” Search Engine Journal, January 14, 2021.

“The Future of SEO Lies in the “Messy Middle” of the Purchase Journey,” Search Engine Journal, December 16, 2020.

“Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger,” Search Engine Journal, December 10, 2020.

“20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far),” Search Engine Journal, November 25, 2020.
“Why There Are So Few Vice Presidents of Search Engine Optimization,” Search Engine Journal, November 18, 2020..

Recent presentations by Greg Jarboe

Since 2003, Greg Jarboe has spoken at more than 80 industry conferences. He’s also been a keynote speaker at the ÜberTube Brand Summit in New York City; the Be-Wizard conference in Rimini, Italy; and the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award. Here are several presentations that he’s given in the past year:

“Understanding & Applying SEO: Crucial for IR Success,” Canadian Investor Relations Institute (CIRI), Oct. 13, 2021.
“How to Measure Attribution for Content Assets, On-Page and Off-Page,” Content Marketing Conference, April 27-29, 2021.
“How to become a YouTube expert in less than 15 years,” Ask Avi Arya University and Internet Moguls, March 25, 2021.
“Using SEO as a PR Metric,” Paine Publishing’s Measurement Base Camp, February 9, 2021.
“Using web analytics and goal conversions to show your contribution to the bottom line,” Paine Publishing’s Measurement Base Camp, February 2, 2021.

“The future of SEO in the UAE lies in the ‘messy middle’ of the purchase journey,” New Media Academy, December 16, 2020.

“Digital PR: What every PR pro should know about SEO,” PR Asia 2020, December 11, 2020

“SEO for Marketers: Strategies, tactics and trends to boost rankings,” Digital Marketing Asia 2020, October 23, 2020.

Recent interviews with Greg Jarboe

Greg Jarboe is considered a YouTube guru and is frequently interviewed by journalists, bloggers, and podcasters. Here are some examples from the past year: