Category: Social media marketing
Digital Marketing Fundamentals: OMCP’s Official Guide to OMCA Certification
Matt Bailey, Michael Stebbins, and I are the co-authors of a new book entitled, Digital Marketing Fundamentals: OMCP’s Official Guide to OMCA Certification. Brad Geddes, Kim Krause Berg, and Cindy […]
Why interest in influencer marketing eclipses social media marketing
Thirty years ago, I worked for William B, Ziff Jr., the CEO of Ziff-Davis, which published PC Magazine, PC Week, and PC/Computing. Some of his executives joked that he could […]
People still have 60 hard questions about social media marketing
One of the first posts that I wrote for this blog was entitled, “People have 87 hard questions about social media marketing.” I arrived at this number by using AnswerThePublic, […]
How to measure social media marketing performance in 2023 and beyond
Before we tackle a topic as slapstick and surreal as “How to measure social media marketing performance,” it’s worth seriously rethinking some of our fundamental assumptions. Most social media marketers […]
Digital PR professionals will love SparkToro’s latest feature
Recently, I spoke about “Using SEO as a PR Metric” at the Measurement Base Camp Winter Session on Feb. 9, 2021. While I spoke on this topic last year, I […]
Is social media marketing dead or is it pining for the fjords?
A year ago, I wrote a post entitled, “People have 87 hard questions about social media marketing.” Well, I’ve just used AnswerThePublic again to discover what people are asking about […]
People have 87 hard questions about social media marketing
One of my favorite tools is AnswerThePublic, which builds simple visualizations of data provided by Google autocomplete and Bing autosuggest results. Built in the U.K. by the team behind CoverageBook, […]
CASE STUDY: The Christian Science Monitor
Are you interested in learning how to get publicity, how to build links and how to increase website traffic? Start by reading this compelling story. Hostage: The Jill Carroll Story […]