Category: Influencer marketing
Influencer marketing “is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.”
Why interest in influencer marketing eclipses social media marketing
Thirty years ago, I worked for William B, Ziff Jr., the CEO of Ziff-Davis, which published PC Magazine, PC Week, and PC/Computing. Some of his executives joked that he could […]
What is influencer marketing and how does it work?
As many of you know, I tend to use Answer the Public to discover what people are asking about a topic before I write a post. And after entering the […]