Category: Digital PR
A Hitchhiker’s Guide to Google Analytics 4 for Digital PR Execs
If you’re one of the Digital PR and corporate communications executives who recently received an email entitled, “We’ll soon configure Google Analytics 4 for you,” then you should be nervous. […]
How MacPaw used Digital PR to fight Russian disinformation about war in Ukraine
It’s worth knowing how MacPaw uses SEO, Digital PR, and even its software products to fight Russian disinformation in Ukraine. You can apply these lessons to optimize articles with truthful […]
Digital PR professionals will love SparkToro’s latest feature
Recently, I spoke about “Using SEO as a PR Metric” at the Measurement Base Camp Winter Session on Feb. 9, 2021. While I spoke on this topic last year, I […]
What is digital PR (aka online PR) and why is it so damn important?
If you’ve just used Google to search for “What is digital PR?” or “What is online PR?”, then you’re probably looking for more than just a simple definition. How can […]