Matt Bailey, Michael Stebbins, and I are the co-authors of a new book entitled, Digital Marketing Fundamentals: OMCP’s Official Guide to OMCA Certification. Brad Geddes, Kim Krause Berg, and Cindy […]
A long time ago, in a galaxy far, far away, I had to learn the hard way how to create a digital marketing strategy when market trends suddenly changed. From […]
What does a digital marketing strategy look like in a coronavirus pandemic? If you follow these seven principles, then you can still develop a wide range of different answers to this question.
I’ve recently discovered why the digital marketing strategy for most colleges and universities in the US is fatally flawed. Many of the CMOs in higher education don’t know how to […]
Recently, I was a member of a team of subject matter experts who taught a bespoke (customized) digital marketing training program for marketers at a Fortune 500 company in the […]