Category: Digital analytics
Is the digital marketing strategy for most US colleges fatally flawed?
I’ve recently discovered why the digital marketing strategy for most colleges and universities in the US is fatally flawed. Many of the CMOs in higher education don’t know how to […]
Digital analytics vs web analytics is a lot like a bear vs an alligator
When deciding what to measure, many marketing executives don’t fully understand the significant differences between “digital analytics” and “web analytics.” They aren’t kissing cousins. Digital analytics vs web analytics is […]