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Is SEO with GPT-4 a remake of Singin’ in the Rain?

Greg Jarboe and Katie Paine.

A Hitchhiker’s Guide to Google Analytics 4 for Digital PR Execs

Greg Jarboe signing his book at SES San Francisco 2010.

Digital Marketing Fundamentals: OMCP’s Official Guide to OMCA Certification

Why interest in influencer marketing eclipses social media marketing

Wegmans Holiday Commercial 2021 and 2022

Digital Advertising Examples: What We Can Learn from Christmas Ads

How MacPaw used Digital PR to fight Russian disinformation about war in Ukraine

Category: Digital analytics

Greg Jarboe and Katie Paine.

A Hitchhiker’s Guide to Google Analytics 4 for Digital PR Execs

If you’re one of the Digital PR and corporate communications executives who recently received an email entitled, “We’ll soon configure Google Analytics 4 for you,” then you should be nervous. […]

Greg Jarboe interviews Avinash Kaushik at SES London 2010

How to measure social media marketing performance in 2023 and beyond

Before we tackle a topic as slapstick and surreal as “How to measure social media marketing performance,” it’s worth seriously rethinking some of our fundamental assumptions. Most social media marketers […]

School of Athens by Raphael

Is the digital marketing strategy for most US colleges fatally flawed?

I’ve recently discovered why the digital marketing strategy for most colleges and universities in the US is fatally flawed. Many of the CMOs in higher education don’t know how to […]

Digital analytics vs web analytics is a lot like a bear vs an alligator

When deciding what to measure, many marketing executives don’t fully understand the significant differences between “digital analytics” and “web analytics.” They aren’t kissing cousins. Digital analytics vs web analytics is […]

Recent Posts with Thumbnails
  • Is SEO with GPT-4 a remake of Singin’ in the Rain?
  • Greg Jarboe and Katie Paine.A Hitchhiker’s Guide to Google Analytics 4 for Digital PR Execs
  • Greg Jarboe signing his book at SES San Francisco 2010.Digital Marketing Fundamentals: OMCP’s Official Guide to OMCA Certification
  • Why interest in influencer marketing eclipses social media marketing
  • Wegmans Holiday Commercial 2021 and 2022Digital Advertising Examples: What We Can Learn from Christmas Ads
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