Category: Digital analytics
Why Should PR & Comms Pros Use Google Analytics 4?
As PR and communication professionals, we pour extensive time and effort into developing campaigns and strategic messages for our brands and causes. But how do we accurately measure the outcomes […]
Elevate Your PR Game with Google Analytics 4 (GA4)
In the ever-evolving landscape of PR and communications, staying ahead of the curve is not just an advantage – it’s a necessity. Today, I want to shed light on a […]
Why do Digital PR people need to learn about Digital Analytics?
Katie Paine, the CEO of Paine Publishing, and I will be teaching a new course that is designed around the needs of Digital PR and communications professionals, who need to […]
A Hitchhiker’s Guide to Google Analytics 4 for Digital PR Execs
If you’re one of the Digital PR and corporate communications executives who recently received an email entitled, “We’ll soon configure Google Analytics 4 for you,” then you should be nervous. […]
How to measure social media marketing performance in 2023 and beyond
Before we tackle a topic as slapstick and surreal as “How to measure social media marketing performance,” it’s worth seriously rethinking some of our fundamental assumptions. Most social media marketers […]
Is the digital marketing strategy for most US colleges fatally flawed?
I’ve recently discovered why the digital marketing strategy for most colleges and universities in the US is fatally flawed. Many of the CMOs in higher education don’t know how to […]
Digital analytics vs web analytics is a lot like a bear vs an alligator
When deciding what to measure, many marketing executives don’t fully understand the significant differences between “digital analytics” and “web analytics.” They aren’t kissing cousins. Digital analytics vs web analytics is […]