Is SEO with GPT-4 a remake of Singin’ in the Rain?
I recently searched for the phrase, “SEO with ChatGPT,” and found several informative articles ranked at the top of Google’s SERPs, including: So, what can I say about SEO with […]
A Hitchhiker’s Guide to Google Analytics 4 for Digital PR Execs
If you’re one of the Digital PR and corporate communications executives who recently received an email entitled, “We’ll soon configure Google Analytics 4 for you,” then you should be nervous. […]
Digital Marketing Fundamentals: OMCP’s Official Guide to OMCA Certification
Matt Bailey, Michael Stebbins, and I are the co-authors of a new book entitled, Digital Marketing Fundamentals: OMCP’s Official Guide to OMCA Certification. Brad Geddes, Kim Krause Berg, and Cindy […]
How MacPaw used Digital PR to fight Russian disinformation about war in Ukraine
It’s worth knowing how MacPaw uses SEO, Digital PR, and even its software products to fight Russian disinformation in Ukraine. You can apply these lessons to optimize articles with truthful […]
People still have 60 hard questions about social media marketing
One of the first posts that I wrote for this blog was entitled, “People have 87 hard questions about social media marketing.” I arrived at this number by using AnswerThePublic, […]
How to measure social media marketing performance in 2023 and beyond
Before we tackle a topic as slapstick and surreal as “How to measure social media marketing performance,” it’s worth seriously rethinking some of our fundamental assumptions. Most social media marketers […]
I’ve seen the future of digital advertising and it’s Emotional AI
Recently, I got a demo of DAIVID, an emotional AI platform from a London-based company that aims to redefine the ad testing process. I got the demo from Ian Forrester, […]
Best video content marketing examples from the New Media Academy
In July 2020, I started teaching a series of courses at the New Media Academy in the United Arab Emirates (UAE). Now, I was just one of the instructors. But, […]
How do content marketing and SEO work together in 2021?
Since you’re visiting the SEO-PR website, you probably won’t be surprised to learn that we provide a broad spectrum of quality SEO services, as well as some of the best […]
What does a digital marketing strategy look like in a pandemic?
What does a digital marketing strategy look like in a coronavirus pandemic? If you follow these seven principles, then you can still develop a wide range of different answers to this question.
Why interest in influencer marketing eclipses social media marketing
Thirty years ago, I worked for William B, Ziff Jr., the CEO of Ziff-Davis, which published PC Magazine, PC Week, and PC/Computing. Some of his executives joked that he could […]
Digital Advertising Examples: What We Can Learn from Christmas Ads
Most content marketing strategies focus on creating evergreen content. Why? Because it is continually relevant and stays “fresh” for visitors and readers over a long period of time. But many […]
Video marketing: The dog that didn’t bark in the 2022 midterms
I’ve been covering the “invisible caucus” on YouTube since 2007. What’s the invisible caucus? Well, Linda Feldmann of The Christian Science Monitor wrote a story on Feb. 26, 2007, entitled, […]
How one digital advertising platform is doing well by doing good
When you go searching for corporate social responsibility examples, you’ll find the vast majority were generated by digital PR campaigns. But, Good-Loop, a digital advertising platform headquartered in Edinburgh, Scotland, […]