Author: GJarboe
Digital analytics vs web analytics is a lot like a bear vs an alligator
When deciding what to measure, many marketing executives don’t fully understand the significant differences between “digital analytics” and “web analytics.” They aren’t kissing cousins. Digital analytics vs web analytics is […]
Is digital advertising effective for political campaigns in Canada?
As you know, I conduct keyword research before writing articles. And one of the questions that I discovered while preparing to write this one surprised me. It was, “Is digital […]
How to create digital marketing strategy for consumer goods
Recently, I was a member of a team of subject matter experts who taught a bespoke (customized) digital marketing training program for marketers at a Fortune 500 company in the […]
YouTube and Video Marketing needs to be thoroughly updated
I’m the author of YouTube and Video Marketing: An Hour a Day. Sybex, an imprint of Wiley, published the first edition on Aug. 17, 2009. Back then, Seth Godin, the […]
People have 87 hard questions about social media marketing
One of my favorite tools is AnswerThePublic, which builds simple visualizations of data provided by Google autocomplete and Bing autosuggest results. Built in the U.K. by the team behind CoverageBook, […]
What is digital PR (aka online PR) and why is it so damn important?
If you’ve just used Google to search for “What is digital PR?” or “What is online PR?”, then you’re probably looking for more than just a simple definition. How can […]
What is the best keyword research tool for SEO? (It’s your brain!)
As you might expect, I conducted some keyword research before I sat down to write this SEO article. And one of the queries that kept popping up again and again […]