Author: GJarboe
How to create a digital marketing strategy when trends change
A long time ago, in a galaxy far, far away, I had to learn the hard way how to create a digital marketing strategy when market trends suddenly changed. From […]
What is influencer marketing and how does it work?
As many of you know, I tend to use Answer the Public to discover what people are asking about a topic before I write a post. And after entering the […]
What does a digital marketing strategy look like in a pandemic?
What does a digital marketing strategy look like in a coronavirus pandemic? If you follow these seven principles, then you can still develop a wide range of different answers to this question.
Why is news SEO crucial and how do you optimize a news website?
Two weeks ago, I started testing a news SEO tool called NewzDash for an article that was supposed to be published today. But, Danny Goodwin, the executive editor of Search […]
Bernie Sanders is using video marketing to win Iowa caucuses
At a time when most political observers were watching the six Democratic presidential candidates on CNN during the final Democratic debate before the Iowa caucuses, I was looking at the […]
Is the digital marketing strategy for most US colleges fatally flawed?
I’ve recently discovered why the digital marketing strategy for most colleges and universities in the US is fatally flawed. Many of the CMOs in higher education don’t know how to […]
Which UK retailer created the best digital advertising for Christmas?
Recently, I wrote a post for Search Engine Journal entitled, “Did John Lewis Create One of the Top 2019 Christmas Adverts?” And I answered my rhetorical question by saying, “Well, […]
A crash course in programmatic advertising for Liberal Democrats
I was hoping that the new Programmatic Buying Fundamentals course that I’ve created for Simplilearn would be available by now. But, it looks like the United Kingdom general election, which […]
Advanced content marketing training course has aged well
By now, you know that I’ve asked people to stop buying YouTube and Video Marketing because the second edition of my book was published eight years ago and it needs […]
How to use four video content marketing types to enchant people
Other writers might have entitled this article, “How to use content marketing to engage your target audience.” But, I’m going to share the secret of how to use four different […]
Digital analytics vs web analytics is a lot like a bear vs an alligator
When deciding what to measure, many marketing executives don’t fully understand the significant differences between “digital analytics” and “web analytics.” They aren’t kissing cousins. Digital analytics vs web analytics is […]
Is digital advertising effective for political campaigns in Canada?
As you know, I conduct keyword research before writing articles. And one of the questions that I discovered while preparing to write this one surprised me. It was, “Is digital […]