Author: GJarboe
Best video content marketing examples from the New Media Academy
In July 2020, I started teaching a series of courses at the New Media Academy in the United Arab Emirates (UAE). Now, I was just one of the instructors. But, […]
How one digital advertising platform is doing well by doing good
When you go searching for corporate social responsibility examples, you’ll find the vast majority were generated by digital PR campaigns. But, Good-Loop, a digital advertising platform headquartered in Edinburgh, Scotland, […]
How do content marketing and SEO work together in 2021?
Since you’re visiting the SEO-PR website, you probably won’t be surprised to learn that we provide a broad spectrum of quality SEO services, as well as some of the best […]
Digital PR professionals will love SparkToro’s latest feature
Recently, I spoke about “Using SEO as a PR Metric” at the Measurement Base Camp Winter Session on Feb. 9, 2021. While I spoke on this topic last year, I […]
What are the best SEO tools for keyword research in 2021?
Back in September 2019, I wrote a post entitled, “What is the best keyword research tool for SEO? (It’s your brain!)” That was the same month that I taught a […]
Which brand created the best digital advertising for Christmas 2020?
A year ago, I asked, “Which UK retailer created the best digital advertising for Christmas?” And I used different metrics to come up with different answers to my rhetorical question. […]
Is social media marketing dead or is it pining for the fjords?
A year ago, I wrote a post entitled, “People have 87 hard questions about social media marketing.” Well, I’ve just used AnswerThePublic again to discover what people are asking about […]
Best video content marketing examples for Joe Biden’s campaign
I’ve been writing about the impact of YouTube and video marketing on candidate preference and election outcomes since 2008. So, I’m in a good position to select the best video […]
Creating a video marketing strategy in the UAE and MENA
Six months ago, I’m not sure that I could have helped brands with creating a video marketing strategy in the United Arab Emirates (UAE). But, then I taught several modules […]
How to create a digital marketing strategy when trends change
A long time ago, in a galaxy far, far away, I had to learn the hard way how to create a digital marketing strategy when market trends suddenly changed. From […]
What is influencer marketing and how does it work?
As many of you know, I tend to use Answer the Public to discover what people are asking about a topic before I write a post. And after entering the […]
What does a digital marketing strategy look like in a pandemic?
What does a digital marketing strategy look like in a coronavirus pandemic? If you follow these seven principles, then you can still develop a wide range of different answers to this question.