Author: GJarboe
What are the best SEO tools for keyword research in 2021?
Back in September 2019, I wrote a post entitled, “What is the best keyword research tool for SEO? (It’s your brain!)” That was the same month that I taught a […]
Which brand created the best digital advertising for Christmas 2020?
A year ago, I asked, “Which UK retailer created the best digital advertising for Christmas?” And I used different metrics to come up with different answers to my rhetorical question. […]
Is social media marketing dead or is it pining for the fjords?
A year ago, I wrote a post entitled, “People have 87 hard questions about social media marketing.” Well, I’ve just used AnswerThePublic again to discover what people are asking about […]
Best video content marketing examples for Joe Biden’s campaign
I’ve been writing about the impact of YouTube and video marketing on candidate preference and election outcomes since 2008. So, I’m in a good position to select the best video […]
Creating a video marketing strategy in the UAE and MENA
Six months ago, I’m not sure that I could have helped brands with creating a video marketing strategy in the United Arab Emirates (UAE). But, then I taught several modules […]
How to create a digital marketing strategy when trends change
A long time ago, in a galaxy far, far away, I had to learn the hard way how to create a digital marketing strategy when market trends suddenly changed. From […]
What is influencer marketing and how does it work?
As many of you know, I tend to use Answer the Public to discover what people are asking about a topic before I write a post. And after entering the […]
What does a digital marketing strategy look like in a pandemic?
What does a digital marketing strategy look like in a coronavirus pandemic? If you follow these seven principles, then you can still develop a wide range of different answers to this question.
Why is news SEO crucial and how do you optimize a news website?
Two weeks ago, I started testing a news SEO tool called NewzDash for an article that was supposed to be published today. But, Danny Goodwin, the executive editor of Search […]
Bernie Sanders is using video marketing to win Iowa caucuses
At a time when most political observers were watching the six Democratic presidential candidates on CNN during the final Democratic debate before the Iowa caucuses, I was looking at the […]
Is the digital marketing strategy for most US colleges fatally flawed?
I’ve recently discovered why the digital marketing strategy for most colleges and universities in the US is fatally flawed. Many of the CMOs in higher education don’t know how to […]
Which UK retailer created the best digital advertising for Christmas?
Recently, I wrote a post for Search Engine Journal entitled, “Did John Lewis Create One of the Top 2019 Christmas Adverts?” And I answered my rhetorical question by saying, “Well, […]