Author: GJarboe
Bernie Sanders is using video marketing to win Iowa caucuses
At a time when most political observers were watching the six Democratic presidential candidates on CNN during the final Democratic debate before the Iowa caucuses, I was looking at the […]
Is the digital marketing strategy for most US colleges fatally flawed?
I’ve recently discovered why the digital marketing strategy for most colleges and universities in the US is fatally flawed. Many of the CMOs in higher education don’t know how to […]
Which UK retailer created the best digital advertising for Christmas?
Recently, I wrote a post for Search Engine Journal entitled, “Did John Lewis Create One of the Top 2019 Christmas Adverts?” And I answered my rhetorical question by saying, “Well, […]
A crash course in programmatic advertising for Liberal Democrats
I was hoping that the new Programmatic Buying Fundamentals course that I’ve created for Simplilearn would be available by now. But, it looks like the United Kingdom general election, which […]
Advanced content marketing training course has aged well
By now, you know that I’ve asked people to stop buying YouTube and Video Marketing because the second edition of my book was published eight years ago and it needs […]
How to use four video content marketing types to enchant people
Other writers might have entitled this article, “How to use content marketing to engage your target audience.” But, I’m going to share the secret of how to use four different […]
Digital analytics vs web analytics is a lot like a bear vs an alligator
When deciding what to measure, many marketing executives don’t fully understand the significant differences between “digital analytics” and “web analytics.” They aren’t kissing cousins. Digital analytics vs web analytics is […]
Is digital advertising effective for political campaigns in Canada?
As you know, I conduct keyword research before writing articles. And one of the questions that I discovered while preparing to write this one surprised me. It was, “Is digital […]
How to create digital marketing strategy for consumer goods
Recently, I was a member of a team of subject matter experts who taught a bespoke (customized) digital marketing training program for marketers at a Fortune 500 company in the […]
YouTube and Video Marketing needs to be thoroughly updated
I’m the author of YouTube and Video Marketing: An Hour a Day. Sybex, an imprint of Wiley, published the first edition on Aug. 17, 2009. Back then, Seth Godin, the […]
People have 87 hard questions about social media marketing
One of my favorite tools is AnswerThePublic, which builds simple visualizations of data provided by Google autocomplete and Bing autosuggest results. Built in the U.K. by the team behind CoverageBook, […]
What is digital PR (aka online PR) and why is it so damn important?
If you’ve just used Google to search for “What is digital PR?” or “What is online PR?”, then you’re probably looking for more than just a simple definition. How can […]