Author: GJarboe
Why Should PR & Comms Pros Use Google Analytics 4?
As PR and communication professionals, we pour extensive time and effort into developing campaigns and strategic messages for our brands and causes. But how do we accurately measure the outcomes […]
Elevate Your PR Game with Google Analytics 4 (GA4)
In the ever-evolving landscape of PR and communications, staying ahead of the curve is not just an advantage – it’s a necessity. Today, I want to shed light on a […]
Why should PR and communications professionals learn GA4?
PR and communications professionals should learn how to use Google Analytics 4 (GA4) to measure the results of their campaigns and programs for several reasons: Overall, GA4 is a powerful […]
Why do Digital PR people need to learn about Digital Analytics?
Katie Paine, the CEO of Paine Publishing, and I will be teaching a new course that is designed around the needs of Digital PR and communications professionals, who need to […]
Is SEO with GPT-4 a remake of Singin’ in the Rain?
I recently searched for the phrase, “SEO with ChatGPT,” and found several informative articles ranked at the top of Google’s SERPs, including: So, what can I say about SEO with […]
A Hitchhiker’s Guide to Google Analytics 4 for Digital PR Execs
If you’re one of the Digital PR and corporate communications executives who recently received an email entitled, “We’ll soon configure Google Analytics 4 for you,” then you should be nervous. […]
Digital Marketing Fundamentals: OMCP’s Official Guide to OMCA Certification
Matt Bailey, Michael Stebbins, and I are the co-authors of a new book entitled, Digital Marketing Fundamentals: OMCP’s Official Guide to OMCA Certification. Brad Geddes, Kim Krause Berg, and Cindy […]
Why interest in influencer marketing eclipses social media marketing
Thirty years ago, I worked for William B, Ziff Jr., the CEO of Ziff-Davis, which published PC Magazine, PC Week, and PC/Computing. Some of his executives joked that he could […]
Digital Advertising Examples: What We Can Learn from Christmas Ads
Most content marketing strategies focus on creating evergreen content. Why? Because it is continually relevant and stays “fresh” for visitors and readers over a long period of time. But many […]
How MacPaw used Digital PR to fight Russian disinformation about war in Ukraine
It’s worth knowing how MacPaw uses SEO, Digital PR, and even its software products to fight Russian disinformation in Ukraine. You can apply these lessons to optimize articles with truthful […]
Video marketing: The dog that didn’t bark in the 2022 midterms
I’ve been covering the “invisible caucus” on YouTube since 2007. What’s the invisible caucus? Well, Linda Feldmann of The Christian Science Monitor wrote a story on Feb. 26, 2007, entitled, […]
People still have 60 hard questions about social media marketing
One of the first posts that I wrote for this blog was entitled, “People have 87 hard questions about social media marketing.” I arrived at this number by using AnswerThePublic, […]