Who

Jarboe and O’Donnell named to Who’s Who in SEO Experts

Larry Chase’s Web Digest For Marketers named Greg Jarboe and Jamie O’Donnell, the co-founders of SEO-PR, to the email newsletter’s “Who’s Who in SEO Experts.”

Larry Chase’s Web Digest For Marketers named Greg Jarboe and Jamie O’Donnell, the co-founders of SEO-PR, to the email newsletter’s “Who’s Who in SEO Experts.” Web Digest For Marketers, the first email newsletter about marketing on the Internet, currently serves over 45,000 subscribers weekly and has been quoted in The New York Times, USA Today, The Wall Street Journal, Inc. magazine, CNN, CBS, NPR plus scores of others. Web Digest For Marketers called Jarboe and O’Donnell two of “the hottest gurus in SEO,” and its companion site, Larry Chase’s Search Engine for Marketers, lists their “innovative firm” as one of only 10 in its Who’s Who in SEO Experts.

Search Engine for Marketers adds, “Press releases and other PR materials are an underutilized ‘sweet spot’ for keyword optimization, and doing something strategic about them can really help website rankings, press response and your business.”

Publisher Larry Chase utilized SEO-PR’s services and revealed that just watching Jarboe and O’Donnell “was a learning experience” – no small praise from a highly skeptical Internet marketing veteran.

Greg and Jamie optimized Larry’s press release for RSS feeds, blogs, news searches and search engine spiders – “and the results were outstanding.” They then followed up with a PowerPoint presentation that summarized which terms were getting picked up and what rankings they were able to deliver by selected keyword in major news search engines. In Larry’s words, “they have it down to a science.”

“Best measurement practices”

Katharine Delahaye Paine, publisher of The Measurement Standard, has also praised SEO-PR for using “best measurement practices."

In her One-Minute Benchmarking Bulletin, Katie exclaimed, “What a concept: Totally measurable results from your PR agency! That's the pitch that PR pros Jamie O’Donnell and Greg Jarboe are giving for their new company SEO-PR.”

Katie added, “SEO-PR combines Jarboe’s search engine optimization wizardry and O’Donnell’s PR and writing skills to get your product or firm top listed in search engines and track the results. They use special Web pages as well as data from WebTrends and other tracking software to tell the client not just how many visitors clicked on a press release, but what they did when they got there.”

Greg Jarboe’s bio

Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization firm and public relations agency with offices in Greater Boston and San Francisco. He is also a member of the Market Motive faculty.

Greg is a frequent speaker at Search Engine Strategies conferences, MarketingSherpa summits, PRSA seminars, and Bulldog Reporter events. He is also the news search, blog search and PR correspondent for the Search Engine Watch Blog.

Greg is one of the successful online marketing gurus featured in Michael Miller’s book, Online Marketing Heroes. He is a frequent speaker at Search Engine Strategies, PubCon, MarketingSherpa, PRSA and Bulldog Reporter conferences. He is also the news search, blog search and PR correspondent for the Search Engine Watch Blog.

Greg has been called: “a pioneer in the field of using search engine optimization in combination with press releases” by Lee Odden, CEO of TopRank Online Marketing; “the guru of cranking up web visibility through effective optimization of press releases and leveraging news search” by Gord Hotchkiss, President and CEO of Enquiro Search Solutions; and a subject matter expert in “online public relations” by Andrew Goodman, founder and Principal of Page Zero Media.

Greg has more than 25 years of experience in corporate communications, marketing, and search engine optimization at Lotus Development Corp., Ziff-Davis, and other companies.

Greg Jarboe of SEO-PR at SES London 2008 (Photo by Liana “Li” Evans)

Jamie O’Donnell’s bio

Jamie O’Donnell is the vice president and co-founder of SEO-PR, a search engine optimization firm and public relations agency with offices in San Francisco and Greater Boston. He is also a member of the Market Motive faculty.

Jamie has spoken at Executing Social Media, Bulldog Reporter, Search Engine Strategies, American Marketing Association (AMA), Business Marketing Association (BMA), and other conferences.

Jamie has more than 20 years of experience in public relations, direct marketing, and search engine optimization. Prior to co-founding SEO-PR, Jamie was the president of IDM Partners, an online direct marketing agency that had IBM Global Services, Sprint, and The Great Plains Software Division of Microsoft as clients. From 1995 to 1999, he headed JONA Group, a Bay-area PR and Marcom firm that launched more than 40 Internet startups. Before that, he was Vice President of the Enterprise Software practice at Hi Tech Communications.

Stuart McFaul, President and Founder of Spiral Group Public Relations, says, “Jamie O’Donnell has a strong reputation in Silicon Valley for insisting that successful PR programs need to address the expressed interests of customers and journalists versus the self interest of a client company.”

Jamie O’Donnell, Co-founder, SEO-PR, presented on "Search Engine Optimization and Visibility - How to Drive Traffic and Transactions Online," at PR Online Convergence 07, May 17-18, 2007, Los Angeles, produced by Communitelligence (Photo by jgerst2006)